01 / The Methodology
Content Engineering
My approach is "Social-First." I design assets that are optimized for high-retention and vertical narratives, ensuring every second counts.
Narrative Hooks
Developing intentional visual anchors in the first 3 seconds to maximize organic reach and viewer retention.
Aesthetic Identity
Consistent color grading and lighting strategies used to build long-term brand recognition across digital feeds.
Social Proof
Proven ability to develop viral narrative arcs that translate into massive organic reach without ad spend.
02 / The Toolkit
Technical Foundation
As an Informatics student, I don't just rely on intuition. I use a rigorous toolkit of industry-standard software and hardware to deliver professional-grade results.
Production
Sony a7S III Hardware
Adobe Creative Cloud
DaVinci Resolve Studio
Analysis
Retention Heatmaps
Algorithmic Timing
A/B Visual Testing
Looking to learn & create.
I am seeking internship and project opportunities where I can apply my skills while growing as a strategist and creator.
fanleo@uw.edu